Charlotte Tilbury drops 'effortless glow' blush that 'lasts 12 hours' (2025)

The Unreal Blush Healthy Glow Stick is the latest launch from Charlotte Tilbury and is available in six shades

Dewy, glowy blush is the makeup trend of summer 2025, and just in time for the warmer weather, celebrity-loved brand Charlotte Tilbury has released a brand new product to deliver exactly that. Launching just yesterday, the new Unreal Blush Healthy Glow Sticks are set to be a summer beauty staple - and fans are already calling them a ‘game changer’.

These easy-to-use cream blush sticks come in six flattering shades: pinky glow, rosy glow, peachy glow, pretty glow, cherry glow, and berry glow. Navigating the Charlotte Tilbury website to find your perfect match is a breeze, thanks to images of each shade on models of varying skin tones and a convenient virtual try-on feature.

Priced at £30, the formula claims to instantly re-texturise, blur and lift the skin’s appearance for ‘your smoothest, freshest, healthiest looking sun-blushed glow in seconds’. As with many of Charlotte Tilbury's offerings, they are brimming with potent skincare ingredients, boasting results where 90% of users concur that it visibly reduces fine lines, while 95% report plumper-looking skin.

READ MORE: Ann Summers' 'bold, playful and cheeky' festival range is perfect for Glastonbury

READ MORE: 40p-per-day sleep supplement that makes 'huge difference' after 'first time'

With the rising trend of cream blush sticks in the makeup scene, other top picks include Rhode Pocket Blush, retailing at £24, Merit's Flush Balm, priced at £26, which has garnered attention from celebrities and beauty editors, and Lady Gaga’s Haus Labs Glassy Lip and Cheek Stick, £30.

Despite only hitting the shelves this week, early feedback from testers who had a first look at Charlotte Tilbury’s Unreal Blush is overwhelmingly positive; the majority of its 160+ reviews are glowing five-star ratings, with fans dubbing it 'perfection' and 'a great everyday blush', reports the Mirror.

One reviewer said: "This is amazing for dry or mature skin," adding, "You can instantly feel the hyaluronic acid when you swipe it on. It is very sheer, so if you are like me and very love blush, build it on. It blends easily and lasted 12 hours!".

One user described the product as "effortless glow in a stick" and "a game-changer", elaborating: "Rosy Glow gives the perfect natural flush with a dewy finish that makes your skin look fresh and radiant. The creamy formula blends easily and is super buildable – great for everyday of full glam. The stick format is convenient, though it may run out quickly with regular use. Still, totally worth it for the glow it delivers.

Whilst there's widespread acclaim for the product's performance, some buyers had reservations about its packaging, with reports of it breaking on initial use. They said: “I was so excited to try out this new cream blush. The colour is absolutely gorgeous. Unfortunately, the component broke and I wasn’t able to fix it. The formula is great, it provides the right amount of pigment. I’m disappointed that it broke, but I can still manage to use it. I’m excited to see what other shades are in this line.”

"I'm absolutely blown away by this product," a fourth wrote. "I wore this for an entire 12 hours – was not cautious or careful while wearing it, nor did I wear setting spray and it seriously lasted all day with little to no fading. My skin felt so hydrated, it wasn't even like I was wearing a blush, it felt like skincare."

The Unreal Blush comes following the success of the brand's super-glowy Unreal Skin Foundation Stick, which debuted last year and has since amassed over a thousand reviews on their site. With healthy, dewy skin expected to dominate this summer, we can expect this blush launch to fast become a favourite with beauty fans.